Any user insight. Every user behavior. Empower your teams with the data they need to identify and deeply understand the users that matter most to them.
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Segments
The users you care about.
Use any data property or user behavior captured by any team in your company to query for a Segment of users you want to deeply understand, track, and engage over time.
Signals
The behaviors you care about.
Know the exact moment – in real time – when specifics events, behaviors, or changes occur with any, some, or all of the users in your segments.
actions
Your automated response.
When a Signal is triggered, it's time to intervene. Actions allow you to automate that response by telling Parlor what you want to do when the users you care about do something you care about.
Warehouses and CDPs are great, but they're unusable by 99% of employees. Parlor's URM is designed to lower the barrier by democratizing access to user insights across your entire organization to help teams do their jobs better.
Curious how similar teams at other companies use Parlor's User Relationship Management system? We'll happily introduce you to one of our CSMs to talk you through what's possible.
User Intent Tracking is one of three core pillars in Parlor's URM. While teams can start with User Intent Tracking as a standalone product, the value of the system can be expanded dramatically by adopting other areas of Parlor's URM.
Want to know the most urgent feedback and needs for each of your user segments? You'll need Voice of the User.
