Parlor concept validation
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What is Concept Validation?

Concept validation is a process of showing design concepts or prototypes to users very early on into the process in order to discover if they address their needs.

Without Concept Validation

Immediately start developing ideas after they've been designed, risking time and money spent building expensive duds.

Workflow concept validation non

With Concept Validation

Validate the potential impact of your ideas before spending all of the time and money required to build them.

Workflow concept validation

The cost of skipping early validation.

The initial development cost of new features only accounts for 1/3 of the long-term cost of maintaining those features.

In 2018, publicly-traded software companies reported spending nearly $30,000,000,000 on features that were 'rarely or never used'.

How it works in Parlor.

Create previews of all the ideas you're thinking of working on, share them with your users, and collect feedback to determine if you should move forward with them.

Concept validation one
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Create a beautiful preview of what you're working on.

Choose a preview template, add your branding, describe your idea, and include any designs, video demos, or prototypes which help illustrate what you’re working on.

Concept validation two
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Integrate your favorite go-to resource.

Include designs or prototypes from InVision, Marvel, Figma, Balsamiq, or Dribbble. Embed videos from Youtube, Vimeo, or Wistia. Or add a custom survey via Survey Monkey, Survey Gizmo, or Typeform.

Concept validation three
3

Collaborate by collecting feedback.

You then can instantly share in-app or create a unique custom link for your concept which can be shared with any of your users, customers, friends, or testers for them to review, give feedback, and discuss with both you and other recipients.

Concept validation four
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Validate ideas before over-committing.

With Parlor, you can validate your idea early, ensure you’re designing them the right way the first time, and de-risk your efforts by weeding out the duds long before fully committing to them.

All-in-one feedback and discovery software.

Everything you need to take a Discovery-driven approach to product management by putting user feedback, research, and roadmap validation at the heart of your efforts.

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Roadmap Validation

Software to help you validate the impact of potential new features.


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Need Discovery

Software to help you discover what matters most to your users.


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Customer Collaboration

Software to help you engage your most valuable customers.


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Parlor Discovery Specialist

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Yonas Dinkneh

Parlor Discovery Specialist

More Than Just Software

One-on-one guidance from your dedicated Discovery specialist – whenever you need it.

Every paid Parlor subscription comes with a dedicated Discovery specialist. This isn't customer support; it's a direct connection to a trained Product Manager to help you plan, manage, and execute on your Discovery efforts.

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