User Groups
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Customer Councils

Not Support. Customer Collaboration.

Collect actionable feedback from your VIP customers, helping you make informed decisions while ingratiating yourself to the people who actually use your product most.

Traditional User Feedback

Executed randomly, reactive instead of proactive, reliant on non-users, and anecdotal instead of holistic.

Ad hoc surveys sent to users at irregular intervals

Survey on a clipboard

Inbound support tickets rarely reviewed by the product team

Support ticket

Anecdotal sales convos. filtered through a sales rep

Head talking money

Random usability testers with no product knowledge

Person Silhouette

Ad hoc surveys sent to users at irregular intervals

Survey on a clipboard
Boring Roadmap

The result:

A fractured understanding of users' needs, resulting in a well-planned roadmap full of expensive duds.

Hopping mad

Customer Collaboration with Parlor

Proactive engagement with VIP users over time, resulting in feedback you'll actually want to act on.

Thoughtful creation of customer councils

Group of eggs

Early validation of efforts being considered

Thumbs up

Frequent & consistent feedback from users

Talking Head

Practical, contextual approach to user research

Person Silhouette

Deep collaboration with your VIP customer

Parlor panel in your app

The result:

Better products. More deeply engaged users. All at a fraction of the cost of traditional efforts.

Super happy

Think beyond analytics and support tickets.

Prioritize specific voices – not all users' opinions are equal.

Build lasting rapport with those who matter most to you.

Compare insights across groups to focus on proper signals.

Foster a new type of Collaboration Qualified power user.

How it works in Parlor.

Provoke deeply valuable feedback by inviting users into customer councils, engaging them in your Discovery Efforts, and comparing the results across different groups.

Users one

Identify specific users as potential Collaborators.

Invite users you want to engage in your Discovery efforts based on shared characteristics like your 'highest paying customers', 'beta testers, or 'power users'.

Users two

Recruit them into highly-
focused customer councils.

Invited users have access to Parlor's in-app functionality and direct communication with your product team, letting you engage them in your Discovery efforts.

Users three

Conduct research, preview features, & engage deeply.

Users in your customer councils can submit requests, participate in research studies, preview potential new features, or join in on town hall discussions.

Users four

Analyze results to make user-validated decisions.

The results of your collaborative efforts are collected in your Parlor dashboard, comparable across user groups and broken down into actionable insights.

All-in-one feedback and discovery software.

Everything you need to take a Discovery-driven approach to product management by putting user feedback, research, and roadmap validation at the heart of your efforts.

thumbs up each-other

Roadmap Validation

Software to help you validate the impact of potential new features.

Key features:

feature approved
Preview Potential Features
feature announcement celebration
In-App Announcements
hand binoculars

Need Discovery

Software to help you discover what matters most to your users.

Key features:

Magnifying glass
Contextual User Surveys
Feedback speech bubble coming form mouth
Personal User Roadmap
High fiving your users

Customer Collaboration

Software to help you engage your most valuable customers.

Key features:

organizing users
User Council Management
smiley user
In-App Product Town Hall
Cameron ds
Cameron Curry

Parlor Discovery Specialist

Yonas right
Yonas Dinkneh

Parlor Discovery Specialist

More Than Just Software

One-on-one guidance from your dedicated Discovery specialist – whenever you need it.

Every paid Parlor subscription comes with a dedicated Discovery specialist. This isn't customer support; it's a direct connection to a trained Product Manager to help you plan, manage, and execute on your Discovery efforts.

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