Parative's Customer Intelligence Platform transforms how non-technical teams understand, act, and automate on customer data to drive revenue, retention, and expansion at scale.
Parative is built on a comprehensive Customer Data Activation Engine designed to transform messy, incomplete customer data into an automated engine for empowering your entire revenue and retention-generating organization.
CRM a mess? Broken parent/child relationships? Migrating CRMs? Parative can audit and clean your CRM data to improve data integrity or help you start fresh with a new CRM instance.
Need to unify your customer data across all systems? Parative leverages machine learning to accurately identify customers and unify data across every data source. No universal ID required.
Most teams are missing at least some key data. Parative can fill in those data gaps. From market enrichment data to usage analytics, Parative can be used as both a data source and a data engine.
Data is only as good as an individual contributor's ability to understand it. Parative analyzes your historical customer data to uncover critical signals and surface them to employees.
Need to orchestrate your data across systems? Parative can automate simple and complex data orchestration across existing systems where employees spend their time, such as a CRM.
Relying on individuals to manually act on data won't drive business outcomes at scale. Parative can standardize and automate how employees act on data to drive revenue, retention, and expansion.
Parative and its add-on solutions are capable of being completely "headless", meaning they can be used entirely from your other systems as a way to enrich those tools. No additional dashboards to learn or seats to buy.
While any of Parative's systems can be used alongside other tools, its add-on solutions – Parative CS, Parative CE, & Parative VoC – can also be used to consolidate a collection of standalone tools into one powerful platform.
An AI-powered customer data engine that forecasts NRR pipeline, identifies expansion opportunities, and automates team action to drive NRR growth.
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For Customer Success teams to manage their accounts, track lifecycle stages, run playbooks, score for health, and drive renewals. Use as a standalone CRM or as a CS conversion kit for your current CRM.
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A collection of customer-facing modules for supporting onboarding, driving adoption, & improving engagement.
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An all-in-one system for enabling teams to capture customer feedback and report on the actual business impact of outstanding customer needs.
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Transform how teams uncover, understand, and act on customer data to drive business outcomes... no technical teams, tools, or knowledge required.