Today’s the day! We’re super excited to announce the release of Parlor’s Ultimate Guide to User Success on Product Hunt 🎉

The second wave of SaaS is coming, and at the head of the charge is a new perspective. A perspective that puts the human aspect back into the equation and focuses not on company-centric, anonymous accounts, but instead on people, their behaviors, and their needs. By implementing a User Success strategy to work in tandem with your Customer Success and Product teams, you can be on the frontlines with us as we pave the path towards a user-centric world, creating a better experience for both your customers and yourselves.

Hop on over to Product Hunt to get your copy of our guide here, or keep reading for an overview of what User Success can mean for your company and a look at what’s included in our guide!

What is User Success?

User Success is a business strategy that focuses on driving deeper user engagement by personalizing the entire customer experience. By viewing of users as individual humans instead of accounts, User Success allows your team to deeply understand key users in ways that matter most to your team.

The Goal of User Success?

Implementing a User Success strategy within your organization drives your team towards one main goal: a strong user lifetime value (uLTV). This user lifetime value goes beyond calculating the current worth of the user, and instead focuses on the idea that if your team can ensure that this user is getting the most value out of your product, that they’ll remain loyal to your product even after they leave the company they’re at, opening up an entirely new stream of growth.

How does User Success Achieve User Lifetime Value?

User Success allows every team, across the organization, to align themselves around the users of the product, in what we refer to as a user-centric company. Your teams can deeply understand an individual or broadly understand groups of individuals that are similar to each other in ways that matter to your business. What does that mean? Less time arguing over the priority of certain needs, less time wasted on tracking down anecdotal feedback buried deep in an Excel sheet to help you build a flimsy business case, and more time creating high impact features and functionality, ensuring that you provide the best experience possible.

As common trends arise, you’ll gain in-depth knowledge into how users are interacting with your product, if feature gaps exist, when a user may be at a higher risk for churn, and when the best opportunity for upsells arise. These actionable insights live in a single system of record so that multiple teams within your organization can easily align themselves around the needs of your users and the associated business impact of those needs, without having to sort through multiple tools. From there, each team can make proactive decisions along the user journey to provide users with a personalized experience that fits their individual needs. When you can better understand the human motivation behind the metrics you care about, develop stronger individual relationships, and become indispensable to your users’ workflows, you can achieve a stronger user lifetime value.

Our Guide

This is just a brief overview of what User Success is and how it can impact your company. Our guide also includes:

  • An in-depth explanation of User Success outcomes
  • Becoming a User-Centric Company
  • How each team in your company benefits from User Success
  • Developing User Success Personas to create personalized user experiences
  • Understanding the User Success Journey
  • The five key pillars of User Success

To learn more about how to implement User Success at your own company, check out Parlor’s User Success guide on Product Hunt here!