Measure Your Product's Usability with Customer Effort Score
Check out what our CEO, Keith Frankel, has to say about CES! How does your company measure the success of its product over time? We’re all familiar with general engagement metrics such as Monthly…
Why You Shouldn’t Overreact to User Feedback
Customer feedback is one of the most valuable tools we have for improving our products. Without leveraging our customers’ input to guide our product decisions and roadmap, it’s impossible to build a…
Why You Shouldn't Use NPS As a Metric for Product Success
Net Promoter Score has become the de facto customer satisfaction metric used across most industries. Companies associate customer loyalty, the sentiment measured by an NPS score, with business…
Net Promoter Score 101: What it is & What to Avoid
Every team employs a unique combination of metrics to gauge performance, but no metric is more ubiquitously adopted than Net Promoter Score (NPS). While NPS is a company-wide metric determined to…
4 Steps To Ensure A New Feature’s Success
As product teams, we live for launching new features. Unfortunately, teams tend to dedicate almost all of their time to the design and development of a new feature, investing relatively little time…
The 5 Customer Councils Every Product Team Needs
Ask any product leader, and they’ll agree that engaging users is essential to understanding unaddressed user needs and areas of friction/opportunity in your product. At Parlor, we refer to this…
Your Feature Release Process Is Missing One Key Step
Despite months of planning, design, and development, there’s little you can do about it – your newly released feature will never be perfect. In fact, studies show that the initial cost of…
