Parlor is Now Parative: an Introduction
Over the last 3 years, Parlor has been fortunate to support teams of all shapes and sizes – from 10-person startups to 6,000-employee global enterprises. To say it has been quite the ride would…
How to Predict Customer Churn (With Expert Advice)
Customer churn is a natural part of the SaaS sales cycle. And because retaining customers is less costly than finding new ones, businesses need to find ways to manage and reduce customer churn. One…
Key Elements of a Product Roadmap
Do you want your short-term efforts to align with the long-term business objectives? In that case, you’re going to want a product roadmap to guide the product team in the right direction.…
Understanding Product Objectives (OKRs)
Setting the right goals is a vital part of product management for both the development teams and the stakeholders. Product managers should know how to collaborate with the product team and define the…
Strategies for Creating Customer Advocates
The adage “the customer is king” holds true for all businesses, irrespective of their size and the industry they belong to. However, many companies make the mistake of being excessively…
The Importance of Customer Lifecycle Management
Wouldn’t it be great if you could get customers to find your products or services, buy them once, and become loyal customers for life? Back in the real world, we all know it doesn’t quite work that…
70: Aggelos Mouzakitis, Customer-led Growth PM
Episode #70: Aggelos Mouzakitis, Customer-led Growth PM This week, Cam and Yonas welcome Aggelos Mouzakitis to the show! Aggelos is one of the few so-called Customer-led Growth…
Understanding the Relationship between your CRM and Parlor’s URM
Is Parlor’s URM a replacement for my CRM? No. The URM is not a replacement for your CRM; it’s designed to pick up where your CRM leaves off – the moment an account becomes a group of users. 100% of…
What is Customer Stickiness and Why Does It Matter?
With SaaS becoming a more and more competitive environment, attracting new customers and keeping them engaged in your product is more important than ever. Customer stickiness is the propensity of…
What Is Online Customer Engagement and Why Should You Care?
Successful SaaS businesses rely on having an engaged customer base. The higher the engagement the more likely those customers are to be happy, successful, and remain loyal to your business long term.…
