13 Effective Customer Success Strategies, According to Experts

Customer success is more than a trendy term used by SaaS companies. In fact, a solid customer success strategy can help any business reduce churn and increase recurring revenue.  But, how do…


The Key to Creating a Fool-Proof Product Brief

If there’s anything we’ve learned over the years, it’s that creating a plan that is openly communicated across teams is the key to success. No team should be a silo of information; what you’re…


Avoiding the Dark Side of Product Improvements

Your software product is never really “done”.  There will always be changes, improvements, and updates that need to be implemented because developing software is an ongoing process. But while you…


Why You May Be Looking at Product Adoption All Wrong

In an ideal world, people would flock to your product the moment it’s launched. They would immediately know about it, understand it, and share it with everyone and their mother. Unfortunately, that’s…


How to (Actually) Manage Customer Feedback

Customer feedback is one of the most difficult things to manage; it can come in a dozen different formats, across a dozen channels, from a dozen different people. And forget sifting through all of…


Improving Your Product Adoption Process

It’s time we accept a hard truth: it doesn’t matter how good of a product you built. If people don’t know it exists or see its inherent value, they aren’t going to use it. You could’ve built the best…


50 Experts Rank Top User Engagement Metrics to Track in 2021

Measuring user engagement can give you actionable insight into how your users view and use your product. These insights can give you invaluable information on what’s resonating within your product…


In Defense of Qualitative Feedback

Ask a product manager if they prefer qualitative or quantitative feedback and they’ll probably tell you that quantitative feedback is essential, and qualitative is annoying at best. Even though most…


16 Experts Discuss Their Top VoC Techniques

Do you wish you had more insight into what your customers want? More data that could help you improve your product? Getting this information may not be as difficult as you think — using voice of the…


Transforming Your Release Notes into Product Announcements

Launching new features is one of the most exciting moments you have as a product team. All your hard work has paid off, and you’re ready to introduce your updates to the world. It should be a…