Why You May Be Looking at Product Adoption All Wrong

In an ideal world, people would flock to your product the moment it’s launched. They would immediately know about it, understand it, and share it with everyone and their mother. Unfortunately, that’s…


Improve Your Customer Feedback Analysis: 14 Experts Share Their Tips

Many businesses collect customer feedback, but collecting it is just the first step. You also need a system in place to analyze, categorize, and respond to feedback. Otherwise, feedback won’t help…


Focused on computer

7 Proven Models to Increase Customer Engagement

An engaged customer base is essential to growing a successful SaaS business. And there’s a direct relationship between increasing customer engagement and improving customer retention. In fact,…


Top 15 SaaS Customer Success Metrics (According to the Experts)

Measuring Customer Success is the best way to figure out how well your users understand the full value of your product. Are they using every facet of your product possible, and are they happy with…


Avoiding the Dark Side of Product Improvements

Your software product is never really “done”.  There will always be changes, improvements, and updates that need to be implemented because developing software is an ongoing process. But while you…


40 Experts Rank the Top Customer Retention Strategies for 2021

Acquiring brand new customers is critical to growing your business, but it can be expensive, time-consuming, and difficult. If you don’t have a healthy retention rate, it can actually cost more to…


How to Prioritize Product Features, According to Experts

Software as a service (SaaS) is a sector that’s growing by 18% every year. In this market, SaaS companies are under constant pressure to innovate and roll out product features that give them an edge…


Why Agile Teams Still Need to Plan for Product Releases

Saying the word “plan” to an Agile team is a little like saying “mouse” to a room full of elephants. That is to say: you can expect a lot of terror over something that shouldn’t be scary at all. To…


in-app notification

How to Utilize In-App Notifications Correctly & Not Annoy Your Users

We’ve all been there; you’re right in the middle of doing something in an app when all of a sudden, something pops up on your screen, forces you to stop whatever you were doing, and asks you how…


13 Effective Customer Success Strategies, According to Experts

Customer success is more than a trendy term used by SaaS companies. In fact, a solid customer success strategy can help any business reduce churn and increase recurring revenue.  But, how do…