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7 Steps to Improve Customer Feedback Analysis

Your customers’ feedback is an invaluable source of information about how to improve their experience with your product and your organization as a whole. The information collected is valuable to both…


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Product Engagement: 9 Steps to Success in 2020

What is Product Engagement Product Engagement describes how users and customers interact with your product. Measurements of product engagement tell you things like how often customers use your…


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How to Use Voice of the Customer to Improve Your Business

If you’re building a SaaS business, we don’t have to tell you that competition for your customers’ time and budget is tougher than ever. To thrive in this ultra competitive environment, the best…


Four ways to unite Customer and Product teams around user feedback

At Parlor, we unite Customer and Product teams by enabling effective management of the customer feedback lifecycle. Over the last two months, we conducted interviews with Customer and Product leaders…


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19 Product Management Metrics and KPIs to Track in 2020

To be a successful product manager of a SaaS product, you need a good understanding of the fundamental metrics of the trade. From specific metrics that help you understand user engagement or the…


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How to turn your product updates into a competitive advantage

Product teams work incredibly hard to constantly improve the products that they build. But when it comes time to release new features, we often treat the process of communicating these updates to our…


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What Is Online Customer Engagement and Why Should You Care?

What’s the difference between customer engagement and user engagement? Before we get into why customer engagement is so important to the success of your business, what’s the difference between…