A bright loop in darkness

What is a customer feedback loop?

Happy, engaged customers are an essential part of building a successful SaaS product. Listening to and responding to user feedback and customer feedback is a critical element to keeping your…


Focused on computer

7 Proven Models to Increase Customer Engagement in 2020

An engaged customer base is essential to growing a successful SaaS business. And there’s a direct relationship between increasing customer engagement and improving customer retention. In fact,…


Users at a feedback session

User Feedback: What It is & How to Collect It

User feedback is a topic that we’re incredibly passionate about at Parlor. So we work with hundreds of SaaS teams to understand why user feedback is so important, how they manage user feedback, what…


Survey asks - how was your day?

5 Ways Real-Time Customer Feedback Helps Your Business

If you’re growing a SaaS business, you know that customer feedback is an invaluable resource. By effectively managing your customers’ feedback and incorporating it into your product, your product…


Two coworkers working on a whiteboard

7 Steps to Improve Customer Feedback Analysis

Your customers’ feedback is an invaluable source of information about how to improve their experience with your product and your organization as a whole. The information collected is valuable to both…


Focus Group

Build a Better Product with your Users' Product Feedback

You and your product team have invested countless hours building a killer product (at least, you want it to be a killer product). But how do you know if your users are getting value from the product?…


Survey Question

In-Moment Surveys: Real Time Feedback for Happier Customers and a Better Product

Happy customers are an essential part of a successful SaaS business. To make your customers happy, you need to understand how they feel about every aspect of the product experience, from onboarding…


A customer advisory board meeting

What is a Customer Advisory Board and Why Do You Need One?

What is a customer advisory board? Broadly speaking, a customer advisory board (or CAB, also called a customer advisory council, client advisory board or sometimes a product advisory board) is a…


A Simple 11-Step SaaS Product Strategy Framework

To build a successful SaaS company today, you need an amazing product. There are more SaaS products being built than ever before, so to build a products that stands out, you need a strong product…


Writing a plan on paper

How to Create a Customer Success Plan (7-Step Guide)

Successful SaaS businesses are built on an ever-growing base of customers. But it’s nearly impossible to continuously grow your customer base if your customers aren’t happy. Happy customers give you…