Two coworkers working on a whiteboard

7 Steps to Better Customer Feedback Analysis

Your customers’ feedback is an invaluable source of information about how to improve their experience with your product and your organization as a whole. The information collected is valuable to both…


Focus Group

Build a Better Product with your Users' Product Feedback

You and your product team have invested countless hours building a killer product (at least, you want it to be a killer product). But how do you know if your users are getting value from the product?…


Survey Question

In-Moment Surveys: Real Time Feedback for Happier Customers and a Better Product

Happy customers are an essential part of a successful SaaS business. To make your customers happy, you need to understand how they feel about every aspect of the product experience, from onboarding…


A customer advisory board meeting

What is a Customer Advisory Board and Why Do You Need One?

What is a customer advisory board? Broadly speaking, a customer advisory board (or CAB, also called a customer advisory council, client advisory board or sometimes a product advisory board) is a…


A Simple 11-Step SaaS Product Strategy Framework

To build a successful SaaS company today, you need an amazing product. There are more SaaS products being built than ever before, so to build a products that stands out, you need a strong product…


Writing a plan on paper

How to Create a Customer Success Plan (7-Step Guide)

Successful SaaS businesses are built on an ever-growing base of customers. But it’s nearly impossible to continuously grow your customer base if your customers aren’t happy. Happy customers give you…


Focused on computer

7 Proven Models to Increase Customer Engagement in 2020

An engaged customer base is essential to growing a successful SaaS business. And there’s a direct relationship between increasing customer engagement and improving customer retention. In fact,…


Blocks building for growth

What is Customer Stickiness and Why Does It Matter?

Customer stickiness is the propensity of customers to return to your product or use it more frequently, which is particularly important in an increasingly competitive environment. A sticky product…


A woman leads a planning session

Product Operations: What It Is & Why Its More Important Than Ever

Sales operations and marketing operations roles have been a staple at SaaS companies for quite some time. However product operations (or “prod ops”) is a relatively new role, and one that is less…


dog listens

Product Engagement: 9 Steps to Success in 2020

What is Product Engagement Product Engagement describes how users and customers interact with your product. Measurements of product engagement tell you things like how often customers use your…