Writing a plan on paper

How to Create a Customer Success Plan (7-Step Guide)

Successful SaaS businesses are built on an ever-growing base of customers. But it’s nearly impossible to continuously grow your customer base if your customers aren’t happy. Happy customers give you…


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7 Proven Models to Increase Customer Engagement in 2020

An engaged customer base is essential to growing a successful SaaS business. And there’s a direct relationship between increasing customer engagement and improving customer retention. In fact,…


Blocks building for growth

What is Customer Stickiness and Why Does It Matter?

Customer stickiness is the propensity of customers to return to your product or use it more frequently, which is particularly important in an increasingly competitive environment. A sticky product…


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Product Operations: What It Is & Why Its More Important Than Ever

Sales operations and marketing operations roles have been a staple at SaaS companies for quite some time. However product operations (or “prod ops”) is a relatively new role, and one that is less…


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Product Engagement: 9 Steps to Success in 2020

What is Product Engagement Product Engagement describes how users and customers interact with your product. Measurements of product engagement tell you things like how often customers use your…


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How to Use Voice of the Customer to Improve Your Business

If you’re building a SaaS business, we don’t have to tell you that competition for your customers’ time and budget is tougher than ever. To thrive in this ultra competitive environment, the best…


Four ways to unite Customer and Product teams around user feedback

At Parlor, we unite Customer and Product teams by enabling effective management of the customer feedback lifecycle. Over the last two months, we conducted interviews with Customer and Product leaders…


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19 Product Management Metrics and KPIs to Track in 2020

To be a successful product manager of a SaaS product, you need a good understanding of the fundamental metrics of the trade. From specific metrics that help you understand user engagement or the…


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The User Feedback Lifecycle

As product people, we tend to think of feedback as a thing that happens at a specific moment in time. A user sends us feedback, we read it and then we store it in the back of our brains. And then it…


competitive advantage

How to turn your product updates into a competitive advantage

Product teams work incredibly hard to constantly improve the products that they build. But when it comes time to release new features, we often treat the process of communicating these updates to our…