Boy singing into microphone

The User Feedback Lifecycle

As product people, we tend to think of feedback as a thing that happens at a specific moment in time. A user sends us feedback, we read it and then we store it in the back of our brains. And then it…


competitive advantage

How to turn your product updates into a competitive advantage

Product teams work incredibly hard to constantly improve the products that they build. But when it comes time to release new features, we often treat the process of communicating these updates to our…


Focus Group

Build a Better Product with your Users' Product Feedback

You and your product team have invested countless hours building a killer product (at least, you want it to be a killer product). But how do you know if your users are getting value from the product?…


Engaging Conversation

What Is Online Customer Engagement and Why Should You Care?

What’s the difference between customer engagement and user engagement?   Before we get into why customer engagement is so important to the success of your business, what’s the difference between…


Survey Question

In-Moment Surveys: Real Time Feedback for Happier Customers and a Better Product

Happy customers are an essential part of a successful SaaS business. To make your customers happy, you need to understand how they feel about every aspect of the product experience, from onboarding…