Focus Group

Build a Better Product with your Users' Product Feedback

You and your product team have invested countless hours building a killer product (at least, you want it to be a killer product). But how do you know if your users are getting value from the product?…


Boy singing into microphone

The User Feedback Lifecycle

As product people, we tend to think of feedback as a thing that happens at a specific moment in time. A user sends us feedback, we read it and then we store it in the back of our brains. And then it…


A bright loop in darkness

What is a Customer Feedback Loop?

Happy, engaged customers are an essential part of building a successful SaaS product. Listening to and responding to customer feedback is a critical element to keeping your customers happy and…


A customer advisory board meeting

What is a Customer Advisory Board and Why Do You Need One?

What is a customer advisory board? Broadly speaking, a customer advisory board (or CAB, also called a customer advisory council, client advisory board or sometimes a product advisory board) is a…


A Simple 11-Step SaaS Product Strategy Framework

To build a successful SaaS company today, you need an amazing product. There are more SaaS products being built than ever before, so to build a products that stands out, you need a strong product…


Writing a plan on paper

How to Create a Customer Success Plan (7-Step Guide)

Successful SaaS businesses are built on an ever-growing base of customers. But it’s nearly impossible to continuously grow your customer base if your customers aren’t happy. Happy customers give you…


Survey Question

In-Moment Surveys: Feedback for Happier Customers and a Better Product

Happy customers are an essential part of a successful SaaS business. To make your customers happy, you need to understand how they feel about every aspect of the product experience, from onboarding…


Two coworkers working on a whiteboard

7 Steps to Improve Customer Feedback Analysis

Your customers’ feedback is an invaluable source of information about how to improve their experience with your product and your organization as a whole. The information collected is valuable to both…


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How to Use Voice of the Customer to Improve Your Business

If you’re building a SaaS business, we don’t have to tell you that competition for your customers’ time and budget is tougher than ever. To thrive in this ultra competitive environment, the best…


Four ways to unite Customer and Product teams around user feedback

At Parlor, we unite Customer and Product teams by enabling effective management of the customer feedback lifecycle. Over the last two months, we conducted interviews with Customer and Product leaders…